March 17, 2017
<div data-breakout="normal"><div class="H0BMW qw9d2 _5TXqj _39sR0" id="viewer-doheu"><span class="GkipB"><br role="presentation"/></span></div></div><div data-hook="rcv-block1" type="empty-line"></div><div data-breakout="normal"><div class="gfFZp" id="viewer-8k9ih"><div class="AW5JM uje5x" style="width: min(100%, 100%);"><div class="vlRdv" data-hook="imageViewer" role="button" tabindex="0"><div aria-label="" class="_2JnEV Iw1iX bIgwL" id="new-image767" style="--dim-height: 1080; --dim-width: 1080;"><wow-image class="iWqvwH" data-animate-blur="" data-bg-effect-name="" data-has-ssr-src="" data-image-info='{"containerId":"new-image767","displayMode":"fill","isLQIP":true,"isSEOBot":false,"lqipTransition":"blur","imageData":{"width":1080,"height":1080,"uri":"03ce6f_f2c3fcd30fa94a1c80f5c6c86c1d20c7~mv2.png","name":"","displayMode":"fill"}}' data-src="https://static.wixstatic.com/media/03ce6f_f2c3fcd30fa94a1c80f5c6c86c1d20c7~mv2.png/v1/fill/w_740,h_740,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/03ce6f_f2c3fcd30fa94a1c80f5c6c86c1d20c7~mv2.png" data-transitioned="" id="03ce6f_f2c3fcd30fa94a1c80f5c6c86c1d20c7~mv2.png"><img alt="" data-load-done="" data-pin-media="https://static.wixstatic.com/media/03ce6f_f2c3fcd30fa94a1c80f5c6c86c1d20c7~mv2.png/v1/fill/w_1080,h_1080,al_c,q_90/03ce6f_f2c3fcd30fa94a1c80f5c6c86c1d20c7~mv2.png" data-pin-url="https://www.marrmediagroup.com/post/2017/03/17/storytelling-in-2017-what-marketers-need-to-know" fetchpriority="high" src="https://static.wixstatic.com/media/03ce6f_f2c3fcd30fa94a1c80f5c6c86c1d20c7~mv2.png/v1/fill/w_740,h_740,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/03ce6f_f2c3fcd30fa94a1c80f5c6c86c1d20c7~mv2.png" style="width: 740px; height: 740px; object-fit: cover; object-position: 50% 50%; max-width: 100%;"/></wow-image><div class="ceWfP"><svg class="dMlJl" viewbox="0 0 19 19" xmlns="http://www.w3.org/2000/svg"><path d="M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z" fill="#000" fill-rule="nonzero"></path></svg></div></div></div></div></div></div><div data-hook="rcv-block2" type="image"></div><div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj _39sR0" id="viewer-30g6"><span class="GkipB"><span> </span></span></p></div><div data-hook="rcv-block3" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-4q4f1"><span class="GkipB ayrFV"><span>Marketing is all about telling a story. Don’t believe me? You think it’s just about promo codes and slick graphics and product photography and click through rates? No no. You’re wrong. Sure, that’s all part of it. Marketing is a big hairy beast. It’s not just ONE thing. It’s many things. And promo codes and slick graphics and product photography and click through rates are all part of it.</span></span></p></div><div data-hook="rcv-block4" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-puh4"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block5" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-8pqk9"><span class="GkipB ayrFV"><span style="font-style: italic;"><span>But so is storytelling.</span></span></span></p></div><div data-hook="rcv-block6" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-7muvp"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block7" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-benp2"><span class="GkipB ayrFV"><span>Social media marketing is about community and connections. Between people (and brands, but we’ll get to that later). So what connects them? Why are all these people interested in connecting and how are they doing it? They’re sharing their stories. Stories about their own life. Their struggles. Their laughs. Their adventures. Their big shiny life events. Their successes. Their failures. Their lessons learned. In 140 characters. In 10-second disappearing videos. In posts and updates and blogs and photos.</span></span></p></div><div data-hook="rcv-block8" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-ac4jm"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block9" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-5m1j"><span class="GkipB ayrFV"><span>Their language is stories. Their currency is stories.</span></span></p></div><div data-hook="rcv-block10" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-1jng6"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block11" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-4513n"><span class="GkipB ayrFV"><span>So how do marketers get in on this conversation? Into this space where everyone is hanging out? Well, you gotta speak the language of the people!</span></span></p></div><div data-hook="rcv-block12" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-c5qk5"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block13" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-bb04t"><span class="GkipB ayrFV"><span>Alas, speak in stories.</span></span></p></div><div data-hook="rcv-block14" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-amu6g"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block15" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-8aoh1"><span class="GkipB ayrFV"><span>And if you think about it, this isn’t a new lesson for marketers. Traditional marketing did this as well. Think about the Mad Men episode where Don Draper shares a story about when he first enjoyed a Hershey bar and his father “tousled his hair”, and forever, his father’s love and chocolate, were synonymous.</span></span></p></div><div data-hook="rcv-block16" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-7qeh8"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block17" type="paragraph"></div><div data-breakout="normal"><div class="gfFZp" id="viewer-670jd"><a class="tY4D6 AW5JM uje5x" data-hook="link-container" href="http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwjAwZi4z93SAhWM7YMKHbmeC_sQjhwIBQ&url=http%3A%2F%2Fwww.amc.com%2Fshows%2Fmad-men%2Ftalk%2F2015%2F05%2Fjon-hamm-on-five-of-his-favorite-don-draper-scenes&psig=AFQjCNFLXvuSlVk9m26CCI71uMLJDQuzOQ&ust=1489842882896815" style="width: min(100%, 100%);" target="_blank"><div class="vlRdv" data-hook="imageViewer" role="button" tabindex="0"><div aria-label="Mad Men Hershey's Pitch" class="_2JnEV Iw1iX bIgwL" id="new-image768" style="--dim-height: 490; --dim-width: 870;"><wow-image class="iWqvwH" data-animate-blur="" data-bg-effect-name="" data-has-ssr-src="true" data-image-info='{"containerId":"new-image768","displayMode":"fill","isLQIP":true,"isSEOBot":false,"lqipTransition":"blur","imageData":{"width":870,"height":490,"uri":"03ce6f_fea15cd49e7b4eb6b265cbeba1d62358~mv2.jpg","name":"","displayMode":"fill"}}' id="03ce6f_fea15cd49e7b4eb6b265cbeba1d62358~mv2.jpg"><img alt="Mad Men Hershey's Pitch" data-pin-media="https://static.wixstatic.com/media/03ce6f_fea15cd49e7b4eb6b265cbeba1d62358~mv2.jpg/v1/fill/w_870,h_490,al_c,q_85/03ce6f_fea15cd49e7b4eb6b265cbeba1d62358~mv2.jpg" data-pin-url="https://www.marrmediagroup.com/post/2017/03/17/storytelling-in-2017-what-marketers-need-to-know" src="https://static.wixstatic.com/media/03ce6f_fea15cd49e7b4eb6b265cbeba1d62358~mv2.jpg/v1/fill/w_157,h_88,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/03ce6f_fea15cd49e7b4eb6b265cbeba1d62358~mv2.jpg" style="width: 100%; height: 100%; object-fit: cover; object-position: 50% 50%; max-width: 100%;"/></wow-image><div class="ceWfP"><svg class="dMlJl" viewbox="0 0 19 19" xmlns="http://www.w3.org/2000/svg"><path d="M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z" fill="#000" fill-rule="nonzero"></path></svg></div></div></div></a></div></div><div data-hook="rcv-block18" type="image"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-3scp4"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block19" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-8qsst"><span class="GkipB ayrFV"><span>“That’s the story we’re going to tell. Hershey’s is the currency of affection. It's the childhood symbol of love.”</span></span></p></div><div data-hook="rcv-block20" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-6apuv"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block21" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-2mjmf"><span class="GkipB ayrFV"><span>(Turns out the real story of his connection with Hershey chocolate was a little darker, but still symbolized love to him. Catch the full scene here.)</span></span></p></div><div data-hook="rcv-block22" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-932d5"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block23" type="paragraph"></div><div data-breakout="normal"><div class="gfFZp" id="viewer-1csln"><div class="fLsme crAV6"><div class="a-u0O" style="padding-bottom: 56.2162%;"><div data-hook="reactPlayerWrapper" tabindex="0"><div class="pdjlq" data-loaded="true" style="width: 100%; height: 100%;"><div style="width: 100%; height: 100%;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="100%" id="widget2" src="https://www.youtube.com/embed/gxMef0hYIWw?autoplay=0&mute=0&controls=1&origin=https%3A%2F%2Fwww.marrmediagroup.com&playsinline=1&showinfo=0&rel=0&iv_load_policy=3&modestbranding=1&enablejsapi=1&widgetid=1" title="Hershey's pitch - Don breaks and reveals sad childhood - Mad Men great emotional scene מד מן" width="100%"></iframe></div></div></div></div></div></div></div><div data-hook="rcv-block24" type="video"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-ehq2i"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block25" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-3610m"><span class="GkipB ayrFV"><span>There is a reason that brands don’t share ads that simply say: BUY THIS PRODUCT BECAUSE IT’S GREAT. We all know that wouldn’t yield very high conversions whether on a billboard or in a tweet. To move people to buy, you have to convince them. You have to show them. You have to get them to care. And you have to compel them to action.</span></span></p></div><div data-hook="rcv-block26" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-5v1tf"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block27" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 Cn4W9 t077n _39sR0" id="viewer-e353a"><span class="GkipB"><span style="color: rgb(220, 26, 26);"><span style="font-weight: 700;"><span>“When you begin to talk in stories, your black-and-white words turn into color. Your drab requests turn into a mission. People find you to be more compelling. And once that happens, others will see that stories work, and they’ll start telling stories, too.” </span></span></span></span></p></div><div data-hook="rcv-block28" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 Cn4W9 _39sR0" id="viewer-2d8ip"><span class="GkipB"><span> </span></span></p></div><div data-hook="rcv-block29" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 Cn4W9 t077n _39sR0" id="viewer-6c8li"><span class="GkipB"><span style="color: rgb(220, 26, 26);"><span style="font-weight: 700;"><span>- Annette Simmons</span></span></span></span></p></div><div data-hook="rcv-block30" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-2tl2n"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block31" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-4fl3g"><span class="GkipB ayrFV"><span>Marketing is the art and science of executing an action or series of actions that drive a specific desirable outcome from a specific target market. And what drives people to react? To make decisions? To do something? Well, we’d like to believe it’s mostly logic, but the truth is, most decisions are more emotional than we realize.</span></span></p></div><div data-hook="rcv-block32" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-ej2kn"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block33" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-bs17u"><span class="GkipB ayrFV"><span>Sure, we may buy soap because logically, we know we need it to clean our bodies. Fine. But when you’re in the store, scanning the shelves stacked with various soap products, what is going through your head? Probably without you even realizing it?</span></span></p></div><div data-hook="rcv-block34" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-clpr5"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block35" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-ceti"><span class="GkipB ayrFV"><span>You could be strictly considering your options based on price. (An important part of marketing as well.)</span></span></p></div><div data-hook="rcv-block36" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-no0v"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block37" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-6lo7k"><span class="GkipB ayrFV"><span>But more often than you realize, your brain is recalling information it’s stored away from the past. Maybe it’s something you’ve seen on TV, or read in the newspaper, or passed on a bus or a billboard as you went about your day. Or maybe, since we know most of us spend so much time on social media everyday, it was content you saw in one of your feeds. Maybe a brand shared it, or maybe a friend shared it. Maybe it spurred a discussion. Maybe it inspired you. Gave you pause. Or maybe you didn’t think it even really registered for you.</span></span></p></div><div data-hook="rcv-block38" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-6hocn"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block39" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-23oq2"><span class="GkipB ayrFV"><span>But when you’re standing there, on the verge of making a decision, whatever emotion reaction you had to that content - however that story it told made you feel, will show up and impact your decision.</span></span></p></div><div data-hook="rcv-block40" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-4hjuc"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block41" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-a6865"><span class="GkipB ayrFV"><span>Dove does an amazing job telling a story to the world through their marketing. They tell the story of a world that judges far too much and doesn’t appreciate the beauty each one of us has - in our imperfections and differences.</span></span></p></div><div data-hook="rcv-block42" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-23hun"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block43" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-164f3"><span class="GkipB ayrFV"><span>Check out this eye-opening 3 minute video they made called “You’re More Beautiful Than You Think”. (Doesn’t sound like it’s about soap, does it?)</span></span></p></div><div data-hook="rcv-block44" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-22phs"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block45" type="paragraph"></div><div data-breakout="normal"><div class="gfFZp" id="viewer-dtmfd"><div class="fLsme crAV6"><div class="a-u0O" style="padding-bottom: 56.2162%;"><div data-hook="reactPlayerWrapper" tabindex="0"><div class="pdjlq" data-loaded="true" style="width: 100%; height: 100%;"><div style="width: 100%; height: 100%;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="100%" id="widget4" src="https://www.youtube.com/embed/XpaOjMXyJGk?autoplay=0&mute=0&controls=1&origin=https%3A%2F%2Fwww.marrmediagroup.com&playsinline=1&showinfo=0&rel=0&iv_load_policy=3&modestbranding=1&enablejsapi=1&widgetid=3" title="Dove Real Beauty Sketches , You’re more beautiful than you think (3mins)" width="100%"></iframe></div></div></div></div></div></div></div><div data-hook="rcv-block46" type="video"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-ek5nc"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block47" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-2h744"><span class="GkipB ayrFV"><span>Disclaimer: You may end up buying Dove soap after you watch these.</span></span></p></div><div data-hook="rcv-block48" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-9nk04"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block49" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-91h6c"><span class="GkipB ayrFV"><span>Or this one.</span></span></p></div><div data-hook="rcv-block50" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-f6d3n"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block51" type="paragraph"></div><div data-breakout="normal"><div class="gfFZp" id="viewer-8im3j"><div class="fLsme crAV6"><div class="a-u0O" style="padding-bottom: 56.2162%;"><div data-hook="reactPlayerWrapper" tabindex="0"><div class="pdjlq" data-loaded="true" style="width: 100%; height: 100%;"><div style="width: 100%; height: 100%;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="100%" id="widget6" src="https://www.youtube.com/embed/_XOa7zVqxA4?autoplay=0&mute=0&controls=1&origin=https%3A%2F%2Fwww.marrmediagroup.com&playsinline=1&showinfo=0&rel=0&iv_load_policy=3&modestbranding=1&enablejsapi=1&widgetid=5" title="Dove , Beauty on your own terms #MyBeautyMySay" width="100%"></iframe></div></div></div></div></div></div></div><div data-hook="rcv-block52" type="video"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-5jnjg"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block53" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-jabb"><span class="GkipB ayrFV"><span><span>They use real people to define real beauty and by using the hashtag </span><a class="qqmWa" href="https://www.marrmediagroup.com/blog/hashtags/MyBeautyMySay" target="__blank"><span>#MyBeautyMySay</span></a><span> they’re taking the message a step further (through the use of social media marketing) by encouraging other people to tune into the stories online, after the video ends and even share their own. They encourage people to be part of the story they’re telling and to tell it with them, louder and louder.</span></span></span></p></div><div data-hook="rcv-block54" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-tld4"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block55" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-dth63"><span class="GkipB ayrFV"><span>To bring it all home here: If you want your marketing to be powerful, and to hit not just the feeds or TV screens of your target market, but the hearts as well, tell them a story. The story of how their lives will be impacted by your brand, your product or your service. Tell them the story that dictates the pain points you know they feel, and the outcome you know you can get them to. Show them. Make them feel it. And they’ll remember.</span></span></p></div><div data-hook="rcv-block56" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-6njm3"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block57" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-6sm2n"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block58" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 Cn4W9 t077n _39sR0" id="viewer-9mi6p"><span class="GkipB"><span style="color: rgb(220, 26, 26);"><span style="font-weight: 700;"><span>“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” </span></span></span></span></p></div><div data-hook="rcv-block59" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 Cn4W9 _39sR0" id="viewer-a5o74"><span class="GkipB"><span> </span></span></p></div><div data-hook="rcv-block60" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 Cn4W9 t077n _39sR0" id="viewer-cjfrp"><span class="GkipB"><span style="color: rgb(220, 26, 26);"><span style="font-weight: 700;"><span>- an old Native American proverb</span></span></span></span></p></div><div data-hook="rcv-block61" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 Cn4W9 _39sR0" id="viewer-d11hr"><span class="GkipB"><span> </span></span></p></div><div data-hook="rcv-block62" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-ce8ad"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block63" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV t077n _39sR0" id="viewer-7al6e"><span class="GkipB ayrFV"><span>I’d love to hear from you! What great examples have you seen of storytelling through marketing?</span></span></p></div><div data-hook="rcv-block64" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-8mrr4"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block65" type="paragraph"></div><div data-breakout="normal"><div class="gfFZp" id="viewer-82bcm"><div class="AW5JM XNt53"><div class="vlRdv" data-hook="imageViewer" role="button" tabindex="0"><div aria-label="Mad Men gif" class="_2JnEV Iw1iX bIgwL" id="new-image769" style="--dim-height: 226; --dim-width: 400;"><wow-image class="iWqvwH" data-bg-effect-name="" data-has-ssr-src="" data-image-info='{"containerId":"new-image769","displayMode":"fill","isLQIP":false,"isSEOBot":false,"lqipTransition":"blur","imageData":{"width":400,"height":226,"uri":"//media4.giphy.com/media/8zjUHaJ9fjAVG/giphy.gif","name":"","displayMode":"fill"}}' id="//media4.giphy.com/media/8zjUHaJ9fjAVG/giphy.gif"><img alt="Mad Men gif" data-pin-media="//media4.giphy.com/media/8zjUHaJ9fjAVG/giphy.gif" data-pin-url="https://www.marrmediagroup.com/post/2017/03/17/storytelling-in-2017-what-marketers-need-to-know" src="https://static.wixstatic.com/media///media4.giphy.com/media/8zjUHaJ9fjAVG/giphy.gif" style="object-fit: cover; max-width: 100%;"/></wow-image><div class="ceWfP"><svg class="dMlJl" viewbox="0 0 19 19" xmlns="http://www.w3.org/2000/svg"><path d="M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z" fill="#000" fill-rule="nonzero"></path></svg></div></div></div></div></div></div><div data-hook="rcv-block66" type="image"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-amlar"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block67" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 ayrFV _39sR0" id="viewer-41e1m"><span class="GkipB ayrFV"><span> </span></span></p></div><div data-hook="rcv-block68" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj _39sR0" id="viewer-cfeu0"><span class="GkipB"><span> </span></span></p></div><div data-hook="rcv-block69" type="paragraph"></div><div data-breakout="normal"><p class="H0BMW qw9d2 _5TXqj t077n _39sR0" id="viewer-2i4l7"><span class="GkipB"><span><a class="qqmWa" href="https://www.marrmediagroup.com/blog/hashtags/socialmediamarketing" target="__blank"><span>#socialmediamarketing</span></a><span> </span><a class="qqmWa" href="https://www.marrmediagroup.com/blog/hashtags/marketing" target="__blank"><span>#marketing</span></a><span> </span><a class="qqmWa" href="https://www.marrmediagroup.com/blog/hashtags/modernmarketing" target="__blank"><span>#modernmarketing</span></a><span> </span><a class="qqmWa" href="https://www.marrmediagroup.com/blog/hashtags/madmen" target="__blank"><span>#madmen</span></a><span> </span><a class="qqmWa" href="https://www.marrmediagroup.com/blog/hashtags/dove" target="__blank"><span>#dove</span></a><span> </span><a class="qqmWa" href="https://www.marrmediagroup.com/blog/hashtags/storytelling" target="__blank"><span>#storytelling</span></a><span> </span><a class="qqmWa" href="https://www.marrmediagroup.com/blog/hashtags/marketers" target="__blank"><span>#marketers</span></a></span></span></p></div><div data-hook="rcv-block70" type="paragraph"></div>
Related Articles
.webp)
Everything you need to know about creating content for TikTok, Instagram, Facebook, X, and Pinterest, plus how to choose the right platforms for your brand.
